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When it comes to championing our brands, we're setting new standards. MotorEasy has been a regular advertiser on television, and joins Intelligent Motoring and Warranty Assist as a regular sponsor of key Motoring consumer and trade events.
Amongst its competitor set, MotorEasy has led the pack as a frequent television advertiser and sponsor of corporate events. 2025 will mark it's fifth occasion as Headline Sponsor of the prestigious annual What Car? Car of the Year Awards.
Its TV investments include a series of 30-second and longer spot advertising campaigns, as well as a 4-year stint sponsoring selected television programming segments on channel 4, Dave, Eden and Gold.
MotorEasy also joins Warranty Assist and Intelligent Motoring as a regular advertiser and sponsor behind trade and consumer events, including the Silverstone Festival and a host of automotive magazine Trade Awards.
Read about our brands below, or discover more in the news stories and thought leadership sections.
Our Brands:
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MotorEasy
Our B2C car ownership and management platform, selling 11 MotorEasy branded protection and workshop products, alongside an extended range of partner solutions.
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Warranty Assist
A digital portal for car retailers to configure and sell warranties to their customers. The platform is currently being extended to allow dealers to engage customers and build margin on an increasing range of aftersales solutions.
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Motor Angel
An SMR (service, maintenance and repair) and claims management platform that administers end-to-end workshop bookings, according to configured labour rates.
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MinsterSoft
An IM-owned software house that configures and builds aftersales solutions for third parties, including free-standing white label services, as well as blended solutions that integrate with a partners existing product set.
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