MotorEasy applauded as Halfords Motoring Club’s favourite business partner of the Year 2024

Intelligent Motoring’s co-branded car ownership solutions proven to boost customer loyalty and bring return on investment

Posted on Feb 10, 2025

Intelligent Motoring, the expert behind leading car ownership solution, MotorEasy, is celebrating after being named as Halfords Motoring Club’s favourite business partner for 2024. The accolade recognizes the growing volume of MotorEasy car protection products purchased by its club members over the past year.  

Duncan McClure Fisher, CEO of Intelligent Motoring, MotorEasy’s parent company says, “We pride ourselves on simplifying the car ownership process, connecting people with joined-up motoring solutions that bring true peace of mind and financial savings. We are delighted to have successfully extended this to Halfords Motoring Club as well as a growing list of other partner businesses. As a technology enabler, we successfully help our clients engage with their customers and use data and sales expertise to achieve market-leading conversions and customer ratings.”

Emilio Faccini-Yazdi, Group Senior Loyalty Executive, Halfords Motoring Club and Partnerships added, “MotorEasy’s partnership with Halfords has evolved significantly since its inception in September 2021, when after an extensive tender process focused on matchless customer service, we chose Intelligent Motoring to provide a cobranded MotorEasy warranty. The offering, sold via halfords.com, continues to generate significant warranty commissions for us. We also benefit from associated garage bookings referred to Halfords Auto Centres via Intelligent Motoring’s Workshop Trading Platform. The partnership has not only proved to benefit us but also significant numbers of our four million-strong loyal members.”

Following the success of warranty partnership Halfords sought to extend its aftersales customer profile to include new car buyers. In March 2023, MotorEasy GAP and Alloy and Cosmetic Insurance were added to the Halfords Motoring Club range of ownership solutions, available on a discounted basis.

Duncan McClure Fisher concludes, “With our unique ability to identify and close cross-sell opportunities between the sale of protection products and their subsequent need to be repaired through workshops, MotorEasy is helping drive additional revenue to Halfords. To be named as the favourite business partner of Halfords Members Club demonstrates the very real return we are bringing to the business and its community. We look forward to continuing the success of this partnership, delivering innovative and seamless car ownership solutions that keep members moving, safe and saving.”

Read Intelligent Motoring’s full Halfords case study here Halfords Motoring Club